Assessment2 – Move Forward Consulting

partner readiness assessment

Complete the assessment by selecting the closest statement (1 to 5) that reflects your current partnering capability today under each section. Your readiness assessment report will be emailed to you within 24 hours.

Partner Readiness Assessment

Incentivisation and Rewards

1. Incentivisation

1 (Immature): We do not have clear incentives; partner rewards are undefined. 2 (Foundational): We have basic incentives in place, but they are not aligned to partner performance. 3 (Intermediate): We tie incentives to key metrics like pipeline contribution and deal size. 4 (Established): Our incentives align with partner growth and strategic objectives. 5 (Strategic): Our incentives are dynamic and tailored to partner growth and mutual ROI.

Enablement and Training

2. Partner Enablement Materials

1 (Immature): We have limited or no enablement materials; partners are left to self-educate. 2 (Foundational): We provide some enablement materials, but they are incomplete or outdated. 3 (Intermediate): Our enablement materials are comprehensive but require regular updates. 4 (Established): We provide up-to-date materials tailored for partner roles and industries. 5 (Strategic): Partners receive cutting-edge materials ahead of market changes.

3. Partner Training and Certification

1 (Immature): We do not have training programs; partners rely on their own understanding. 2 (Foundational): We provide introductory training, but there is no certification process. 3 (Intermediate): We offer training for key offerings, and some partners are certified. 4 (Established): We provide comprehensive training with regular certifications and updates. 5 (Strategic): Our partners achieve advanced certifications, and our program is recognised as best-in-class.

Process and Collaboration

4. Qualification Framework

1 (Immature): We do not have a qualification framework; partners pursue low-quality leads.. 2 (Foundational): Our partners have a general understanding of lead qualification.. 3 (Intermediate): We share our qualification framework, but it is not fully adopted by partners. 4 (Established): Our qualification framework is integrated into partner CRM or workflows.s. 5 (Strategic): Our qualification framework drives consistent high-quality leads..

5. Co-Selling Process

1 (Immature): We do not have a defined co-selling process; partners and our team work in silos.. 2 (Foundational): We occasionally co-sell opportunities without clear roles or processes. 3 (Intermediate): We co-sell with defined roles but acknowledge that refinement is needed. 4 (Established): We have a defined co-selling process with shared accountability. 5 (Strategic): We have a seamless co-selling process with integrated tools and shared wins.

6. Partner Engagement and Communication

1 (Immature): We have infrequent or unclear communication with partners. 2 (Foundational): We provide regular updates, but they are not interactive or engaging. 3 (Intermediate): We have scheduled communication with some partner feedback loops. 4 (Established): We have proactive, two-way communication; partner insights are shared regularly. 5 (Strategic): We have real-time, collaborative communication channels with partners.

7. Support Escalation Framework

1 (Immature): We do not have a defined escalation process for support issues. 2 (Foundational): We manage ad-hoc support escalation with inconsistent resolution times.. 3 (Intermediate): We have an escalation process, but its effectiveness varies. 4 (Established): Our escalation process is monitored for efficiency and effectiveness. 5 (Strategic): Our escalation process predicts and prevents most issues proactively.

Marketing and Alignment

8. Marketing Collaboration

1 (Immature): We have minimal collaboration; no co-branded marketing assets.. 2 (Foundational): We create basic co-branded assets for a few campaigns. 3 (Intermediate): Our marketing team collaborates on partner-specific campaigns semi-regularly. 4 (Established): Our marketing team drives co-branded campaigns and thought leadership. 5 (Strategic): We create joint go-to-market strategies with co-invested marketing campaigns.

9. Partner-Specific Value Proposition

1 (Immature): We do not communicate a tailored value proposition for partners. 2 (Foundational): We communicate our value proposition, but it lacks differentiation. 3 (Intermediate): We include industry-specific differentiation in our value proposition. 4 (Established): Our value proposition is clearly communicated and regularly updated. 5 (Strategic): Our value proposition reinforces partner differentiation and innovation.

Technology and Performance

10. Performance Tracking and Reporting

1 (Immature): We do not formally track partner performance or outcomes. 2 (Foundational): We track basic performance metrics, such as revenue contribution only. 3 (Intermediate): We track performance metrics like pipeline, win rates, and deal velocity. 4 (Established): We provide comprehensive tracking with dashboards for partner performance. 5 (Strategic): We provide real-time tracking, including advanced metrics like partner retention.

11. Technology Alignment

1 (Immature): Our technology integration between us and partners is absent or poor. 2 (Foundational): Our technology integration supports some partner activities but has gaps. 3 (Intermediate): Our technology integration supports most partner activities. 4 (Established): Our technology integration fully supports partner collaboration. 5 (Strategic): Our technology integration enables real-time data sharing and collaboration.

Strategic Focus

12. Ideal Customer Profiles (ICPs)

1 (Immature): Our ICPs are either undefined or generic. 2 (Foundational): Our ICPs are basic but not widely used. 3 (Intermediate): Our ICPs are refined and used in some partner campaigns. 4 (Established): Our ICPs are actively used in joint campaigns and partner strategies. 5 (Strategic): Our ICPs are dynamically updated based on market trends and partner input.

13. Executive Alignment

1 (Immature): We do not have senior-level alignment or advocacy for partnerships. 2 (Foundational): We involve executives in partnerships occasionally. 3 (Intermediate): Our executive sponsors are occasionally involved in partner strategy. 4 (Established): Our executive sponsors actively advocate for partner success. 5 (Strategic): Our executives co-create strategies with strategic partners.

14. Feedback Loops and Continuous Improvement

1 (Immature): We do not have a system for collecting or acting on partner feedback. 2 (Foundational): We collect feedback informally, but there is no process for acting on it. 3 (Intermediate): We collect feedback via surveys but take limited action on it. 4 (Established): We systematically collect feedback and incorporate it into our plans. 5 (Strategic): We use feedback to drive continuous innovation and program improvements.

15. Partner Onboarding Process

1 (Immature): Our onboarding process is ad-hoc with minimal guidance or structure.. 2 (Foundational): We have an onboarding process, but it lacks consistency and depth. 3 (Intermediate): We provide structured onboarding with a clear timeline and checklist. 4 (Established): We deliver consistent onboarding with measurable outcomes for readiness. 5 (Strategic): We deliver best-in-class onboarding with a focus on time-to-productivity.

partner readiness assessment

Incentivisation and Rewards

Enablement and Training

Process and Collaboration

Marketing and Alignment

Technology and Performance

Strategic Focus

Sales & GTM Advisory

Product Sales Acceleration Program

Partner Acceleration Program

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